We can all agree that your customers deserve the best — and leveraging the latest technology to improve your marketing, sales, or customer experience will reap massive returns (think a 670% return on investment). And by giving your buyers a brand experience that not only meets but also exceeds their expectations, you can turn your buyers from mere users into raving fans. Just like when we learn a new language, Conversational AI learns best from real-time interactions — and that means it takes time to improve. That’s why you can’t expect it to be perfectly accurate straight out of the box. Remember to take into account that, during training, the Conversational AI will have lower accuracy (i.e. a lower percentage of times that it provides the correct response).

future of conversational

Rasa Open Source supplies the what is a key differentiator of conversational ai blocks for creating virtual assistants. Use Rasa to automate human-to-computer interactions anywhere from websites to social media platforms. CX is one of the major key differentiators for any brand, as it plays an outsized role in driving brand loyalty. Businesses across a range of industries are enhancing customer service and support experiences with conversational AI. For example, e-commerce businesses use conversational AI to make product recommendations and collect data that can help them personalize service and improve marketing ROI.

What is the difference between Conversational AI and a Chatbot?

Conversational AI is also widely used for conversational marketing efforts which aim at engaging prospects through human-like conversations. Chatbots don’t receive requests that aren’t fed into the systems which can hamper the entire conversational experience for the user. It also means that a chatbot can only give answers to predefined questions which is what makes them distinct. They’re great for smaller businesses that have straightforward questions and answers. As for voice bots, the response is converted from text to speech and the user gets a response in the same format as their query.

Technology at the core of the modern banking experience – CXOToday.com

Technology at the core of the modern banking experience.

Posted: Wed, 13 Jul 2022 07:00:00 GMT [source]

Like Google, many companies are investing a lump sum of money in conversational AI development. The global conversational market is expected to reach USD 41.39 billion by 2030. The market is also expected to expand at a CAGR of 23.6% from 2022 to 2030. Conversational AI platforms – A list of the best applications in the market for building your own conversational AI.

What are the benefits of conversational AI?

The assistant knows the level of detail that the user is asking for at that moment. It will be able to automatically understand whether the request is a clarification on a single detail, or whether the topics need more analysis. Meanwhile, analyse the pros and cons of implementing conversational AI along with how businesses can benefit from the technology.

But such chatbots have limitations in executing complex queries and that’s where a conversational AI chatbot steps in, especially when the user doesn’t follow the expected path and asks for a live agent instead. Let’s take a holistic view of what is the key differentiator of conversational AI when compared to chatbots. Since they generally rely on scripts and pre-determined workflows, they are limited in the way that they respond to users. Instead of forcing the user to choose from a menu of options that a chatbot offers, conversational AI apps allow users to express their questions, concerns, or intentions in their own words. The complex technology uses the customer’s word choice, sentence structure, and tone to process a text or voice response for a virtual agent. Conversational AI is based on Natural Language Processing for automating dialogue.

What Are The Use Cases Of Conversational AI?

Furthermore as good CX also increases revenue, it’s worth looking at the drivers behind this determining factor. From a technological standpoint, successfully deploying contact centre artificial intelligence solutions, if done in a practical and human way, play a large role in the CX your brand provides. Do you know that most modern and profit-making businesses today use chatbots or are considering having one?


They will make errors but they get better with time as they start practicing. As it converses more with users, it will learn the most accurate responses to user queries. A key differentiator of a conversational AI chatbot is that it uses Natural Language Generation to respond to users based on intent analysis. The process starts with the user having a query and putting forth their query in the form of input via a website chatbot, messenger, or WhatsApp.

What is the key differentiator of conversational AI from chatbots?

It also ensures a smooth form-filling process which in turn makes it easier for the sales team to act on the leads faster. It enables brands to have more meaningful one-on-one conversations with their customers, leading to more insights into customers and hence more sales. Re-engagement – Automated flows allow businesses to re-engage with their customers to send them reminders, updates, notifications, etc.


Setting the “AI or not AI” question aside, there are many other ways to categorize chatbots. It’s a good idea to focus on your chatbot’s purpose before deciding on the right path. Each type requires a unique approach when it comes to its design and development.

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